If anyone ever told me I’d have an emotional connection to a solar-powered phone charger and light, I’d have ordered them a straight jacket right away. But the WakaWaka brand has achieved just that – and, in the process provided me with an active role in an empowering story (pun intended) to bring light to those who need it. Continue reading →
Our brand language is pretty limited and in need of an overhaul. In fact, most days I’d pretty much like to just can the word “brand” altogether. Continue reading →
What would you do if you just retired as one of the most winning and accomplished athletes of all time?
I don’t know about you, but I think I might be inclined to sit back next to my pool, kick my feet up and raise a glass or two of iced tea.
Have you ever looked at your marketing materials and thought, “that’s not really me?”
Been there. In fact, my (thankfully last) resume comes to mind. Continue reading →
Have you ever purchased something for a price that you knew was higher than you should have? Have you ever rationalized it as, not only OK, but also a really great buy?
You’re not alone.
This common experience offers important lessons to help you get premium prices for your own products. Continue reading →