Comments for brandstoria http://www.brandstoria.com What's Your Unique Story? Tue, 14 Jun 2011 16:14:50 +0000 hourly 1 http://wordpress.org/?v=3.3 Comment on Why I Get Over Myself and Hire Experts (re-examining the stories we attach to names) by Ryan Critchett http://www.brandstoria.com/2011/06/why-id-get-over-myself-and-hire-an-expert/comment-page-1/#comment-2732 Ryan Critchett Tue, 14 Jun 2011 16:14:50 +0000 http://www.brandstoria.com/?p=842#comment-2732 Solidly put. I veer away too, because it screams fake! Solidly put. I veer away too, because it screams fake!

]]> Comment on Why I Get Over Myself and Hire Experts (re-examining the stories we attach to names) by Sharlene http://www.brandstoria.com/2011/06/why-id-get-over-myself-and-hire-an-expert/comment-page-1/#comment-2726 Sharlene Tue, 14 Jun 2011 04:39:45 +0000 http://www.brandstoria.com/?p=842#comment-2726 Thanks for the kind comments and for adding your thoughts, Ryan. I think you make a really great point about authenticity! And, I also think that it only takes a few minutes to figure out if people are really "social" and giving toward others. If they aren't, it sort of doesn't matter what they call themselves, I kind of veer away from them. I also think that "expert" has become sort of a marketing term these days. I don't really take it too seriously (for better or worse)! Thanks for the kind comments and for adding your thoughts, Ryan. I think you make a really great point about authenticity! And, I also think that it only takes a few minutes to figure out if people are really “social” and giving toward others. If they aren’t, it sort of doesn’t matter what they call themselves, I kind of veer away from them.

I also think that “expert” has become sort of a marketing term these days. I don’t really take it too seriously (for better or worse)!

]]> Comment on Why I Get Over Myself and Hire Experts (re-examining the stories we attach to names) by Ryan Critchett http://www.brandstoria.com/2011/06/why-id-get-over-myself-and-hire-an-expert/comment-page-1/#comment-2667 Ryan Critchett Sat, 11 Jun 2011 03:32:04 +0000 http://www.brandstoria.com/?p=842#comment-2667 Wow. Solid post, Sharlene! There certainly is a connotation with the word "expert" these days, and it's definitely tied into the word "guru," which definitely turns people off in 2011. With the space (social media) being so different (one solution, strategy or philosophy will not always work for someone else in the same situation), I think a lot of people are experts. I'll add that because a huge part of the social revolution is authenticity, and being REAL, I think it benefits social media strategists to openly admit they're not experts (who would want to know everything?) but rather, they understand the space, can get results and continue to learn. Nothing wrong with being human!! Awesome post. Wow. Solid post, Sharlene!

There certainly is a connotation with the word “expert” these days, and it’s definitely tied into the word “guru,” which definitely turns people off in 2011.

With the space (social media) being so different (one solution, strategy or philosophy will not always work for someone else in the same situation), I think a lot of people are experts.

I’ll add that because a huge part of the social revolution is authenticity, and being REAL, I think it benefits social media strategists to openly admit they’re not experts (who would want to know everything?) but rather, they understand the space, can get results and continue to learn. Nothing wrong with being human!!

Awesome post.

]]> Comment on I’m an Enabler (And why you should be one too). by Sharlene http://www.brandstoria.com/2011/03/im-an-enabler/comment-page-1/#comment-1628 Sharlene Sat, 26 Mar 2011 21:02:54 +0000 http://www.brandstoria.com/?p=726#comment-1628 Thanks Cherry -- and believe me we can all do a better job for the most part (myself included! meet the cobbler's kid...). And, so, what kind of "dirt" did you want? Ha. Thanks Cherry — and believe me we can all do a better job for the most part (myself included! meet the cobbler’s kid…).

And, so, what kind of “dirt” did you want? Ha.

]]> Comment on I’m an Enabler (And why you should be one too). by cherry woodburn http://www.brandstoria.com/2011/03/im-an-enabler/comment-page-1/#comment-1560 cherry woodburn Tue, 22 Mar 2011 13:27:12 +0000 http://www.brandstoria.com/?p=726#comment-1560 So true. I look at my present website/blog and it's OK but not telling the story of my work and me. I need to change it, actually I think the one I had before was more "me" than this one. So I need to enable. PS-your fb comment led me to believe that I was getting some "dirt" on you here. I'm so disappointed that wasn't true. So true. I look at my present website/blog and it’s OK but not telling the story of my work and me. I need to change it, actually I think the one I had before was more “me” than this one. So I need to enable.

PS-your fb comment led me to believe that I was getting some “dirt” on you here. I’m so disappointed that wasn’t true.

]]> Comment on The Joy of Conversation by Raf Stevens http://www.brandstoria.com/2011/01/the-art-of-conversation/comment-page-1/#comment-782 Raf Stevens Wed, 19 Jan 2011 09:30:48 +0000 http://www.brandstoria.com/?p=608#comment-782 Love this!! Thanks. Raf Love this!! Thanks.
Raf

]]> Comment on The Joy of Conversation by Tweets that mention The Joy of Conversation « brandstoria -- Topsy.com http://www.brandstoria.com/2011/01/the-art-of-conversation/comment-page-1/#comment-755 Tweets that mention The Joy of Conversation « brandstoria -- Topsy.com Mon, 17 Jan 2011 18:16:57 +0000 http://www.brandstoria.com/?p=608#comment-755 [...] This post was mentioned on Twitter by C Social Systems. C Social Systems said: RT @SharleneSones: The Joy of Conversation: Find Value in People http://bit.ly/fkONaK #marketing #socialmedia #entrepreneur #change #s ... [...] [...] This post was mentioned on Twitter by C Social Systems. C Social Systems said: RT @SharleneSones: The Joy of Conversation: Find Value in People http://bit.ly/fkONaK #marketing #socialmedia #entrepreneur #change #s … [...]

]]> Comment on The Joy of Conversation by Sharlene http://www.brandstoria.com/2011/01/the-art-of-conversation/comment-page-1/#comment-753 Sharlene Mon, 17 Jan 2011 14:03:26 +0000 http://www.brandstoria.com/?p=608#comment-753 Note: On MLK, Jr day it's even more fitting to consider the impact of conversation. I've recently heard about a great project called "America's Sunday Supper" designed to initiate conversation (thousands of them across the U.S.!) focused on social issues in our communities. You can learn more at: http://www.HandsOnNetwork.org Note: On MLK, Jr day it’s even more fitting to consider the impact of conversation. I’ve recently heard about a great project called “America’s Sunday Supper” designed to initiate conversation (thousands of them across the U.S.!) focused on social issues in our communities. You can learn more at: http://www.HandsOnNetwork.org

]]> Comment on What’s A Brand Story Anyway? by Sharlene http://www.brandstoria.com/2010/07/whats-a-brand-story-anyway/comment-page-1/#comment-715 Sharlene Fri, 14 Jan 2011 19:20:53 +0000 http://www.timothyhoover.com/brandstoria/?p=46#comment-715 Michael, thanks for taking the time to comment and, as always, for the thoughtfulness of the question too. You are correct. How we perceive ourselves (our identity) is, in fact, part of what I'm talking about here. But I believe it goes deeper. So, at the risk of becoming highly philosophical (I know you realize I can go there! ha), here's what I also see at play: our identity is shaped by stories. The story we craft in our minds -- from our relationships, experience and culture -- informs how we perceive ourselves (identity again) and our place in the world. We are the protagonist in the story we create about our self and place in the world. We face all the elements of a true narrative in the process of our lives. We have epic, defining moments, challenges to overcome, antagonists, etc, etc. They all weave together into the story of our life (or our business). I think everything we interact with has a role in the story. And it has implications for the brands, products & services we choose to buy and engage. So, take this a step further. I believe that, generally speaking, what identity is to self, brand is to organization. Brands have epic stories too. And those stories provide us with a glimpse of what makes them different, unique, special. They also help us understand and answer the question "why should I believe and trust you?" This is, in essence, the heart of a brand promise. I'll stop there. You are correct. Brand and identity are very closely interconnected! How we perceive, shape and interconnect both are tied to story. Michael, thanks for taking the time to comment and, as always, for the thoughtfulness of the question too. You are correct. How we perceive ourselves (our identity) is, in fact, part of what I’m talking about here. But I believe it goes deeper. So, at the risk of becoming highly philosophical (I know you realize I can go there! ha), here’s what I also see at play: our identity is shaped by stories. The story we craft in our minds — from our relationships, experience and culture — informs how we perceive ourselves (identity again) and our place in the world. We are the protagonist in the story we create about our self and place in the world. We face all the elements of a true narrative in the process of our lives. We have epic, defining moments, challenges to overcome, antagonists, etc, etc. They all weave together into the story of our life (or our business). I think everything we interact with has a role in the story. And it has implications for the brands, products & services we choose to buy and engage.

So, take this a step further. I believe that, generally speaking, what identity is to self, brand is to organization. Brands have epic stories too. And those stories provide us with a glimpse of what makes them different, unique, special. They also help us understand and answer the question “why should I believe and trust you?” This is, in essence, the heart of a brand promise.

I’ll stop there. You are correct. Brand and identity are very closely interconnected! How we perceive, shape and interconnect both are tied to story.

]]> Comment on What’s A Brand Story Anyway? by Michael Felberbaum http://www.brandstoria.com/2010/07/whats-a-brand-story-anyway/comment-page-1/#comment-700 Michael Felberbaum Thu, 13 Jan 2011 15:43:53 +0000 http://www.timothyhoover.com/brandstoria/?p=46#comment-700 Months later, I'm still contemplating this conversation. You really got me thinking. I'm glad you wrote about it here because I'm eager to hear more from you on this topic. The question that stays on my mind is whether by "story" most people mean "identity" or "persona." The way I see it, in your example of being a Babson and Penn woman, that make a statement about you -- you value education and you have the intellectual goods to back it up. The desire that I believe we all possess to weave a product or brand into our persona or identity is enormously powerful. It gives us power to point to that "thing" as part of who we are. In some sense, we find ourselves in those companies, products or services by making an identity out of the association. There really doesn't need to be much of a narrative or conventional story when referring to this phenomenon of human behavior, I don't think, but I'm sure you'll set me straight on this topic! Nice work on the blog -- I've been enjoying the posts... Months later, I’m still contemplating this conversation. You really got me thinking. I’m glad you wrote about it here because I’m eager to hear more from you on this topic. The question that stays on my mind is whether by “story” most people mean “identity” or “persona.” The way I see it, in your example of being a Babson and Penn woman, that make a statement about you — you value education and you have the intellectual goods to back it up. The desire that I believe we all possess to weave a product or brand into our persona or identity is enormously powerful. It gives us power to point to that “thing” as part of who we are. In some sense, we find ourselves in those companies, products or services by making an identity out of the association. There really doesn’t need to be much of a narrative or conventional story when referring to this phenomenon of human behavior, I don’t think, but I’m sure you’ll set me straight on this topic! Nice work on the blog — I’ve been enjoying the posts…

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