Tweet If anyone ever told me I’d have an emotional connection to a solar-powered phone charger and light, I’d have ordered them a straight jacket right away. But the WakaWaka brand has achieved just that – and, in the process provided me with an active role in an empowering story (pun intended) to bring light to […]
Category Archives: Storytelling
Tweet Have you ever looked at your marketing materials and thought, “that’s not really me?” Been there. In fact, my (thankfully last) resume comes to mind.
Tweet In an interview last week, President Obama revealed the biggest mistake of his Presidency has been “putting policy over storytelling.” What? Failing to connect with your people is a common mistake. Obama’s “story” offers a lesson for all leaders, brand specialists and marketers who want to orchestrate change, advance an idea or create impact.
Tweet While social media’s been buzzing over the recent article, “Why Women Still Can’t Have It All,” I’ve been thinking the answer can be found at a Tupperware Party. Author Anne-Marie Slaughter, a former high-powered director in the state department, argues that the women who’ve managed to be moms and have successful top-level careers “are […]
Tweet If “big business” were a problem celeb, it would make Charlie Sheen seem positively angelic. What’s needed is a big red pen to edit, re-write and reframe a new brand story. An overhaul and reinvention of the likes that requires a top-notch brand and PR crisis management team, maybe even calling in the legendary […]