Archive for the ‘Social Media’ Category
Jeff Pulver, the mastermind behind the 140 Character Conferences, hosted BrandsConf last week in NYC. It was a highly anticipated event for this brand strategist, who followed along virtually from Boston with great interest to a full day of presentations on a major topic, exploring the “Humanization of Brands.” It’s taken me a while to gather my thoughts about the day because I wasn’t really sure how to frame them in a way that might be (hopefully) useful. Why? Because I’d submit, with the greatest of respect for all participants, what I didn’t hear was perhaps as telling and important as what I did. Read More
This week’s Future of Marketing Virtual Conference (#FOM10 for those of you on twitter) featured 60 marketing leaders in 60-second presentations highlighting important trends, ideas and concepts. During the conference, I started to tracking common words and ideas, which revealed a few insights on the situation. For those of you who missed the conference, here’s my takeaway:
This week I’m at Dartmouth and, spending time on campus, I’m reminded that today’s student is engaged and connected in their world in a manner that is very different from my own college experience in the 80′s. Colleges offer us the chance to step inside a human lab and get a glimpse into the lives of the Millenials — one of today’s most influential groups of consumers. They demand our attention as a savvy consumers of brands, with money to burn and a plethora of choices for their purchases. They also have big expectations for connecting with brands that have relevance and meaning; focusing on your back story (why you do what you do) and how you serve them as customer. Read More