Category Archives: Social Media

5 Marketing Lessons from the Post-Advertising Summit

Blog, Branding, Business strategy, Change, Communications, Marketing, Social Media Leave a comment

Tweet Shaken, not stirred. I’m not talking about James Bond’s drink preference, but the state of the advertising world.  A “seismic shift in marketing” was how Simon Kelly, COO of agency Story Worldwide and host of last week’s Post-Advertising Summit in NYC explained the state of affairs. An eclectic group of advertising creatives and marketers gathered to discuss […]

Business Revolution…And the State of #Now

Blog, Branding, Business strategy, Change, Communications, Entrepreneurship, Innovation, Leadership, Marketing, Social Media, Storytelling Leave a comment

Tweet Tis the season… for conferences. It’s that time of year to and there’s no shortage of conferences to choose from this fall. I want to take a moment to share a few of note with you. Even if I weren’t participating in these events as speaker, I’d be going to them anyway. Because I […]

Why I Get Over Myself and Hire Experts (re-examining the stories we attach to names)

Blog, Business strategy, Change, Communications, Entrepreneurship, Leadership, Marketing, Social Media, Storytelling 3 Comments

Tweet At first glance, Peter Shankman’s recent post “Why I’d Never, Ever Hire a ‘Social Media Expert’” had me a little baffled. I usually like his marketing commentary – but likening a social media expert as no different than someone skilled at “taking bread out of a refrigerator?” Whoa, that caught my attention. I think that’s what […]