Tweet What would you do if you just retired as one of the most winning and accomplished athletes of all time? I don’t know about you, but I think I might be inclined to sit back next to my pool, kick my feet up and raise a glass or two of iced tea. If golf […]
Category Archives: Social Media
Tweet Shaken, not stirred. I’m not talking about James Bond’s drink preference, but the state of the advertising world. A “seismic shift in marketing” was how Simon Kelly, COO of agency Story Worldwide and host of last week’s Post-Advertising Summit in NYC explained the state of affairs. An eclectic group of advertising creatives and marketers gathered to discuss […]
Tweet I was fortunate to participate in Jeff Pulver’s #BrandsConf last week and also cover the event for Sparksheet, the award-winning multiplatform magazine that explores how brands intersect with content, media and marketing. You can read the recap here on the NYC event exploring the humanization of brands.
Tweet Tis the season… for conferences. It’s that time of year to and there’s no shortage of conferences to choose from this fall. I want to take a moment to share a few of note with you. Even if I weren’t participating in these events as speaker, I’d be going to them anyway. Because I […]
Tweet At first glance, Peter Shankman’s recent post “Why I’d Never, Ever Hire a ‘Social Media Expert’” had me a little baffled. I usually like his marketing commentary – but likening a social media expert as no different than someone skilled at “taking bread out of a refrigerator?” Whoa, that caught my attention. I think that’s what […]