Category Archives: Persuasion

How to Use Branded Experience & Storytelling for Impact

Blog, Branding, Business strategy, Communications, Marketing, Persuasion, Sales, Storytelling Leave a comment

Tweet This week I’m the guest blogger for Synergy Events, creator of signature brand experiences for leading brands and agencies. I call them the “experience experts” because they’ve created some of the most amazing moments to connect brands with fans. From a NASCAR Victory Lap and Pit Stop Tour  to a 53′ M&M candy posing as […]

I’m an Enabler (And why you should be one too).

Blog, Branding, Business strategy, Communications, Marketing, Persuasion, Sales, Social Media, Storytelling 2 Comments

Tweet I admit it. If internet marketing and social media addicts have a 12-step program, then I’m archenemy as full-blown enabler. I’ve encountered people who raise an eyebrow and scoff at brand storytelling as an unnecessary “soft” approach. They argue that, instead, we should be focusing on hard “measurable” tactics such as SEO, keywords, and […]