Tweet Have you ever purchased something for a price that you knew was higher than you should have? Have you ever rationalized it as, not only OK, but also a really great buy? You’re not alone. This common experience offers important lessons to help you get premium prices for your own products.
Category Archives: Persuasion
Tweet The following is my contribution to Raf Steven’s new book, No Story, No Fans. It’s a bit longer than the usual post… but presents an important topic that most of us in marketing and branding are expected to address: what’s the ROI of Storytelling? If you visit my home, chances are you’d realize that […]
Tweet This week I’m the guest blogger for Synergy Events, creator of signature brand experiences for leading brands and agencies. I call them the “experience experts” because they’ve created some of the most amazing moments to connect brands with fans. From a NASCAR Victory Lap and Pit Stop Tour to a 53′ M&M candy posing as […]
Tweet I admit it. If internet marketing and social media addicts have a 12-step program, then I’m archenemy as full-blown enabler. I’ve encountered people who raise an eyebrow and scoff at brand storytelling as an unnecessary “soft” approach. They argue that, instead, we should be focusing on hard “measurable” tactics such as SEO, keywords, and […]
Tweet What are the ingredients of conversation? As one who was recently invited to a Meetup event for introverts (something I find as a seriously funny notion), I’ve been giving this more thought. Don’t get me wrong. I’m not really shy. I’m just, well, a bit reserved. That is, walking into a crowded room of […]