Archive for the ‘Persuasion’ Category
This week I’m the guest blogger for Synergy Events, creator of signature brand experiences for leading brands and agencies. I call them the “experience experts” because they’ve created some of the most amazing moments to connect
brands with fans. From a NASCAR Victory Lap and Pit Stop Tour to a 53′ M&M candy posing as Lady Liberty, floating down the Hudson to celebrate “there’s an M in everyone,” their work is all about giving life to brand narrative.
The post examines how your brand’s story can combine with carefully designed experiences to ignite a marketing chain reaction and impact performance.
I invite you to learn more at Synergy Events.
I admit it. If internet marketing and social media addicts have a 12-step program, then I’m archenemy as full-blown enabler. I’ve encountered people who raise an eyebrow and scoff at brand storytelling as an unnecessary “soft” approach. They argue that, instead, we should be focusing on hard “measurable” tactics such as SEO, keywords, and traffic. But I say, why not both? Read More
What are the ingredients of conversation? As one who was recently invited to a Meetup event for introverts (something I find as a seriously funny notion), I’ve been giving this more thought. Don’t get me wrong. I’m not really shy. I’m just, well, a bit reserved. That is, walking into a crowded room of strangers at a cocktail party isn’t necessarily my favorite thing! I’ve always been fascinated by people who can do this with skill and ease. Its made wonder: can we be taught to have the gift of gab? Read More
Martin Lindstrom’s newest book, Buyology, is a great introduction to the world of neuromarketing. He presents insight into how our brains really react when we are exposed to advertising, logos, brands, products and other stimulus by testing thousands of people hooked up to MRIs, in the world’s largest neuromarketing study, to see what really happened. The results challenge common marketing think behind why we buy and what motivates us to action. Read More
“What happens when clients don’t want to pay for information anymore?” This was a question postured by a friend and fellow consultant recently over a Thai dinner as we were discussing all things career, marketing, brand and future-is-now. The notion hit me like a lead balloon and I’d like to think it was the hot chili peppers that made my eye tear a little…. But there it was. The fact that “information is free” was provoking a healthy dose of fear and panic. In my mind, I immediately had visions of the old abandoned factories where my grandparents once worked. Did they see that coming? And, now that the information age is here, what happens to us if the heart of what we provide is available everywhere, for free? I wiped the tear from my eye, listened to my friend and now conclude: information ain’t where it’s at! Read More