The Last Brochure You’ll Ever Need
Communications, Marketing, Storytelling Leave a commentTweet Have you ever looked at your marketing materials and thought, “that’s not really me?” Been there. In fact, my (thankfully last) resume comes to mind.
Category Archives: Marketing
The Secret for Selling Your Products at Higher Prices
Branding, Business strategy, Marketing, Persuasion, Sales 2 CommentsTweet Have you ever purchased something for a price that you knew was higher than you should have? Have you ever rationalized it as, not only OK, but also a really great buy? You’re not alone. This common experience offers important lessons to help you get premium prices for your own products.
5 Marketing Lessons from the Post-Advertising Summit
Blog, Branding, Business strategy, Change, Communications, Marketing, Social Media Leave a commentTweet Shaken, not stirred. I’m not talking about James Bond’s drink preference, but the state of the advertising world. A “seismic shift in marketing” was how Simon Kelly, COO of agency Story Worldwide and host of last week’s Post-Advertising Summit in NYC explained the state of affairs. An eclectic group of advertising creatives and marketers gathered to discuss […]
How Business Can Save the Day
Blog, Branding, Business strategy, Change, Leadership, Marketing, Storytelling Leave a commentTweet If “big business” were a problem celeb, it would make Charlie Sheen seem positively angelic. What’s needed is a big red pen to edit, re-write and reframe a new brand story. An overhaul and reinvention of the likes that requires a top-notch brand and PR crisis management team, maybe even calling in the legendary […]
Are Brands Becoming More Human? #Brandsconf Recap
Blog, Branding, Change, Communications, Marketing, Social Media, Storytelling Leave a commentTweet I was fortunate to participate in Jeff Pulver’s #BrandsConf last week and also cover the event for Sparksheet, the award-winning multiplatform magazine that explores how brands intersect with content, media and marketing. You can read the recap here on the NYC event exploring the humanization of brands.