The Last Brochure You’ll Ever Need
Communications, Marketing, Storytelling Leave a commentTweet Have you ever looked at your marketing materials and thought, “that’s not really me?” Been there. In fact, my (thankfully last) resume comes to mind.
Tweet Have you ever looked at your marketing materials and thought, “that’s not really me?” Been there. In fact, my (thankfully last) resume comes to mind.
Tweet Have you ever purchased something for a price that you knew was higher than you should have? Have you ever rationalized it as, not only OK, but also a really great buy? You’re not alone. This common experience offers important lessons to help you get premium prices for your own products.
Tweet Shaken, not stirred. I’m not talking about James Bond’s drink preference, but the state of the advertising world. A “seismic shift in marketing” was how Simon Kelly, COO of agency Story Worldwide and host of last week’s Post-Advertising Summit in NYC explained the state of affairs. An eclectic group of advertising creatives and marketers gathered to discuss […]
Tweet If “big business” were a problem celeb, it would make Charlie Sheen seem positively angelic. What’s needed is a big red pen to edit, re-write and reframe a new brand story. An overhaul and reinvention of the likes that requires a top-notch brand and PR crisis management team, maybe even calling in the legendary […]
Tweet I was fortunate to participate in Jeff Pulver’s #BrandsConf last week and also cover the event for Sparksheet, the award-winning multiplatform magazine that explores how brands intersect with content, media and marketing. You can read the recap here on the NYC event exploring the humanization of brands.