Category Archives: Higher Education

The Business Plan is Dead, Tell Your Story

Blog, Branding, Business strategy, Communications, Entrepreneurship, Higher Education, Storytelling Leave a comment

Tweet When I attended Babson College, a leading educator of entrepreneurship, the business plan was the holy grail of tools required for launching a new venture. I’ve held onto and used my old textbook, “New Venture Creation” by Jeffry Timmons so much over the years that even duct tape couldn’t keep it held together. While the book still […]

Pies for Thanksgiving

Blog, Branding, Communications, Higher Education, Storytelling 1 Comment

Tweet This week I’m featuring a guest blog from a long-time friend who educates people around the world about Native American heritage.  She is no I’ve-got-a-chip-downtrodden-type.  Claudia Fox Tree eloquently reminds us that their story – her story – is an important part of this country’s heritage and culture.  It is, in fact, all around […]