Archive for the ‘Higher Education’ Category
This week I’m featuring a guest blog from a long-time friend who educates people around the world about Native American heritage. She is no I’ve-got-a-chip-downtrodden-type. Claudia Fox Tree eloquently reminds us that their story – her story – is an important part of this country’s heritage and culture. It is, in fact, all around us. And, sadly, most of us have learned it all wrong. On Thanksgiving, I felt it appropriate to deviate from the traditional turkey and pilgrim mythology to more properly reflect the real story.
This week I’m at Dartmouth and, spending time on campus, I’m reminded that today’s student is engaged and connected in their world in a manner that is very different from my own college experience in the 80′s. Colleges offer us the chance to step inside a human lab and get a glimpse into the lives of the Millenials — one of today’s most influential groups of consumers. They demand our attention as a savvy consumers of brands, with money to burn and a plethora of choices for their purchases. They also have big expectations for connecting with brands that have relevance and meaning; focusing on your back story (why you do what you do) and how you serve them as customer. Read More