Category Archives: Entrepreneurship

The Business Plan is Dead, Tell Your Story

Blog, Branding, Business strategy, Communications, Entrepreneurship, Higher Education, Storytelling Leave a comment

Tweet When I attended Babson College, a leading educator of entrepreneurship, the business plan was the holy grail of tools required for launching a new venture. I’ve held onto and used my old textbook, “New Venture Creation” by Jeffry Timmons so much over the years that even duct tape couldn’t keep it held together. While the book still […]

Business Revolution…And the State of #Now

Blog, Branding, Business strategy, Change, Communications, Entrepreneurship, Innovation, Leadership, Marketing, Social Media, Storytelling Leave a comment

Tweet Tis the season… for conferences. It’s that time of year to and there’s no shortage of conferences to choose from this fall. I want to take a moment to share a few of note with you. Even if I weren’t participating in these events as speaker, I’d be going to them anyway. Because I […]

Why I Get Over Myself and Hire Experts (re-examining the stories we attach to names)

Blog, Business strategy, Change, Communications, Entrepreneurship, Leadership, Marketing, Social Media, Storytelling 3 Comments

Tweet At first glance, Peter Shankman’s recent post “Why I’d Never, Ever Hire a ‘Social Media Expert’” had me a little baffled. I usually like his marketing commentary – but likening a social media expert as no different than someone skilled at “taking bread out of a refrigerator?” Whoa, that caught my attention. I think that’s what […]