Archive for the ‘Entrepreneurship’ Category
At first glance, Peter Shankman’s recent post “Why I’d Never, Ever Hire a ‘Social Media Expert’” had
me a little baffled. I usually like his marketing commentary – but likening a social media expert as no different than someone skilled at “taking bread out of a refrigerator?” Whoa, that caught my attention. I think that’s what he intended, since the analogy plays into a knee jerk reaction to warn about a particular type of “guru/expert” character. This doesn’t really accurately reflect the bigger picture he proceeds to paint for the role of social media or the one that actually exists in many cases. Unfortunately, the cautionary “label” potentially risks undermining the great value that someone experienced in the discipline can bring to your business, with plenty of “experts” that actually do fit the bill appropriately.
I’m a presenter during the Reinvention Summit next week – the first virtual summit on storytelling. In preparation, I was asked, and have been pondering the question: “what’s my relationship to reinvention and storytelling? How did I get to where I am today?” My answer: the path to Brandstoria came about in little chapters, as I wove and pieced together learning and theories that came from my experience over the years. In this first blog on the topic, I’m going to focus on the real back-story: I’ve spent my career acting on a perceived need to reinvent myself to remain marketable. To understand my approach to storytelling, it’s helpful to first revisit my twenty-one year old self. And Madonna. Read More