Archive for the ‘Design’ Category
Martin Lindstrom’s newest book, Buyology, is a great introduction to the world of neuromarketing. He presents insight into how our brains really react when we are exposed to advertising, logos, brands, products and other stimulus by testing thousands of people hooked up to MRIs, in the world’s largest neuromarketing study, to see what really happened. The results challenge common marketing think behind why we buy and what motivates us to action. Read More
I had a discussion recently with my coach Michael Felberbaum about brand stories. Michael’s education was in philosophy, so he can be (by his own account) rather literal. So he asked me, “tell me more about how stories are important in branding and, what do you mean when you say “story?”
I was having breakfast at a local diner recently and the waitress struck up a conversation. She asked “what do you do for a living?” To my response she inquired, “where do you bartend?” I said, “no, no… I’m in branding.” Still sensing her confusion, I took out a pen and wrote on a piece of paper “B-R-A-N-D.” She said, “what on earth is that? You mean like cattle branding?”