Category Archives: Design

My Brain Made Me Buy It: Decoding Memory and Response

Blog, Branding, Business strategy, Communications, Design, Marketing, Persuasion, Storytelling 1 Comment

Tweet Martin Lindstrom’s newest book, Buyology, is a great introduction to the world of neuromarketing. He presents insight into how our brains really react when we are exposed to advertising, logos, brands, products and other stimulus by testing thousands of people hooked up to MRIs, in the world’s largest neuromarketing study, to see what really […]