Tweet What would you do if you just retired as one of the most winning and accomplished athletes of all time? I don’t know about you, but I think I might be inclined to sit back next to my pool, kick my feet up and raise a glass or two of iced tea. If golf […]
Category Archives: Communications
Tweet Have you ever looked at your marketing materials and thought, “that’s not really me?” Been there. In fact, my (thankfully last) resume comes to mind.
Tweet Shaken, not stirred. I’m not talking about James Bond’s drink preference, but the state of the advertising world. A “seismic shift in marketing” was how Simon Kelly, COO of agency Story Worldwide and host of last week’s Post-Advertising Summit in NYC explained the state of affairs. An eclectic group of advertising creatives and marketers gathered to discuss […]
Tweet When I attendedÂ Babson College, a leading educator of entrepreneurship, the business plan was the holy grail of tools required for launching a new venture. I’ve held onto and used my old textbook, “New Venture Creation” byÂ Jeffry TimmonsÂ so much over the years that even duct tape couldn’t keep it held together. While the book still […]
Tweet I was fortunate to participate in Jeff Pulver’s #BrandsConf last week and also cover the event for Sparksheet, the award-winning multiplatform magazine that explores how brands intersect with content, media and marketing. You can read the recap here on the NYC event exploring the humanization of brands.