Category Archives: Business strategy

5 Marketing Lessons from the Post-Advertising Summit

Blog, Branding, Business strategy, Change, Communications, Marketing, Social Media Leave a comment

Tweet Shaken, not stirred. I’m not talking about James Bond’s drink preference, but the state of the advertising world.  A “seismic shift in marketing” was how Simon Kelly, COO of agency Story Worldwide and host of last week’s Post-Advertising Summit in NYC explained the state of affairs. An eclectic group of advertising creatives and marketers gathered to discuss […]

The Business Plan is Dead, Tell Your Story

Blog, Branding, Business strategy, Communications, Entrepreneurship, Higher Education, Storytelling Leave a comment

Tweet When I attended Babson College, a leading educator of entrepreneurship, the business plan was the holy grail of tools required for launching a new venture. I’ve held onto and used my old textbook, “New Venture Creation” by Jeffry Timmons so much over the years that even duct tape couldn’t keep it held together. While the book still […]