Category Archives: Branding

The Business Plan is Dead, Tell Your Story

Blog, Branding, Business strategy, Communications, Entrepreneurship, Higher Education, Storytelling Leave a comment

Tweet When I attended Babson College, a leading educator of entrepreneurship, the business plan was the holy grail of tools required for launching a new venture. I’ve held onto and used my old textbook, “New Venture Creation” by Jeffry Timmons so much over the years that even duct tape couldn’t keep it held together. While the book still […]

Business Revolution…And the State of #Now

Blog, Branding, Business strategy, Change, Communications, Entrepreneurship, Innovation, Leadership, Marketing, Social Media, Storytelling Leave a comment

Tweet Tis the season… for conferences. It’s that time of year to and there’s no shortage of conferences to choose from this fall. I want to take a moment to share a few of note with you. Even if I weren’t participating in these events as speaker, I’d be going to them anyway. Because I […]

Story Transcends Industry (And every brand has one worth telling)

Blog, Branding, Business strategy, Change, Marketing, Storytelling Leave a comment

Tweet I recently chatted with my soundtrack:  on a given day you might find me working with a large global leader in technology and, later,  a solo entrepreneur who makes satirical packaging for condoms. That’s some serious season-changing. Raf is the managing director of Corporate Storyteller, an author and great colleague calling from Belgium where […]