Tweet When I attendedÂ Babson College, a leading educator of entrepreneurship, the business plan was the holy grail of tools required for launching a new venture. I’ve held onto and used my old textbook, “New Venture Creation” byÂ Jeffry TimmonsÂ so much over the years that even duct tape couldn’t keep it held together. While the book still […]
Category Archives: Branding
Tweet I was fortunate to participate in Jeff Pulver’s #BrandsConf last week and also cover the event for Sparksheet, the award-winning multiplatform magazine that explores how brands intersect with content, media and marketing. You can read the recap here on the NYC event exploring the humanization of brands.
Tweet Tis the season… for conferences. It’s that time of year to and there’s no shortage of conferences to choose from this fall. I want to take a moment to share a few of note with you. Even if I weren’t participating in these events as speaker, I’d be going to them anyway. Because I […]
Tweet The following is my contribution to Raf Steven’s new book, No Story, No Fans. It’s a bit longer than the usual post… but presents an important topic that most of us in marketing and branding are expected to address: what’s the ROI of Storytelling? If you visit my home, chances are you’d realize that […]
Tweet I recently chatted with my soundtrack: on a given day you might find me working with a large global leader in technology and, later, a solo entrepreneur who makes satirical packaging for condoms. That’s some serious season-changing. Raf is the managing director of Corporate Storyteller, an author and great colleague calling from Belgium where […]