Tweet Our brand language is pretty limited and in need of an overhaul. In fact, most days I’d pretty much like to just can the word “brand” altogether.
Category Archives: Branding
Tweet What would you do if you just retired as one of the most winning and accomplished athletes of all time? I don’t know about you, but I think I might be inclined to sit back next to my pool, kick my feet up and raise a glass or two of iced tea. If golf […]
Tweet Have you ever purchased something for a price that you knew was higher than you should have? Have you ever rationalized it as, not only OK, but also a really great buy? You’re not alone. This common experience offers important lessons to help you get premium prices for your own products.
Tweet Shaken, not stirred. I’m not talking about James Bond’s drink preference, but the state of the advertising world. A “seismic shift in marketing” was how Simon Kelly, COO of agency Story Worldwide and host of last week’s Post-Advertising Summit in NYC explained the state of affairs. An eclectic group of advertising creatives and marketers gathered to discuss […]
Tweet If “big business” were a problem celeb, it would make Charlie Sheen seem positively angelic. What’s needed is a big red pen to edit, re-write and reframe a new brand story. An overhaul and reinvention of the likes that requires a top-notch brand and PR crisis management team, maybe even calling in the legendary […]