Business Revolution… And the State of #Now.
Tis the season… for conferences. It’s that time of year to and there’s no shortage of conferences to choose from this fall. I want to take a moment to share a few of note with you. Even if I weren’t participating in these events as speaker, I’d be going to them anyway. Because I really think we’re in the midst of a business revolution. A revolution that is being led by the people who have choices to buy from us — or not. Impacted by new ways of communicating — or tuning us out. And with new modes of doing so, thanks to all the shiny new technology and 24/7 social communities.
If your brand story is the distribution vehicle of meaning, then the path for real connection between people and brands is taking some twists and turns these days that would be well worth understanding. I urge you to follow (and join!) the conversation. I’ll be reporting some of my thoughts and takeaways here in the coming weeks (and making some other special announcements too!).
Don’t miss: Jeff Pulver’s #BrandsConf in NYC, Wednesday, November 9th. People don’t want to do business with brands, they want to do business with people. If you can’t be there in person to hear 35+ brands discuss this topic be sure to join the live coverage on UStream here. I’ll be leading a discussion about The Joy of Conversation — how brands can find meaning and value through shared narrative as a starting point for connecting with people.
Joining me will be Jackson Jeyanayagam, the VP of Digital Strategy at Taylor, who has supported well known consumer brands including Old Spice, Diageo, P&G, NASCAR and Gillette; Matt Bean, AVP – Mobile Social and Emerging Media at Rodale as well as conributing editor for Men’s Health magazine and host of Spike TV’s “The Playbook;” and Christina Wilson – Tretorn Marketing Manager at Puma, where she’s doing some really fun things to reinvent the brand by connecting and shining a light on people’s stories.
Conversation is the new currency — a precursor to relationship and important ingredient for brand building. And if that doesn’t convince you, check out The Midas Center Andrea Cook’s reasons for why she won’t miss it.
Then, I’ll be heading to Babson College to participate in the Babson Entrepreneurship Forum where there’s another kind of revolution going on. There’s never been a better time to be an 
entrepreneur and Babson is leading a charge to define entrepreneurship in new, more expansive ways. Where else can you hear from Daymond John, FUBU founder and cast member of ABC’s “Sharks” and the authority on competitive strategy, HBS’s Michael Porter? If you can’t be there live in Boston, check out the real time conversation at #bef2011 as well as this blog for a recap.
I’m looking forward to conversation, learning and great energy that always comes from these two events! And I’d like to hear your thoughts too — please post your feedback or reach out to me here. And if you’re at the event, please say hello!
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