brandstoria

Recent Thoughts

• Are Brands Becoming More Human? #BrandsConf Recap

  Posted November 16th, 2011 in Blog, Branding, Change, Communications, Marketing, Social Media, Storytelling, Uncategorized

  I was fortunate to participate in Jeff Pulver’s #BrandsConf last week and also cover the event for Sparksheet, the award-winning multiplatform magazine that explores how brands intersect with content, media and marketing.  You can read the recap here on the NYC event exploring the humanization of brands.  Read More

• Business Revolution… And the State of #Now.

  Posted November 8th, 2011 in Blog, Branding, Business strategy, Change, Communications, Entrepreneurship, Marketing, Social Media, Storytelling, Uncategorized

  Tis the season… for conferences.  It’s that time of year to and there’s no shortage of conferences to choose from this fall.  I want to take a moment to share a few of note with you. Even if I weren’t participating in these events as speaker, I’d be going to them anyway.  Because I really think we’re in the midst of a business revolution.  A revolution that is being led by the people who have choices to buy from us — or not. Impacted by new ways of communicating — or tuning us out. And with new modes of doing so, thanks to all the shiny new technology and 24/7 social communities. Read More