brandstoria

Recent Thoughts

• 5 Marketing Lessons from the Post-Advertising Summit

  Posted April 11th, 2012 in Blog, Branding, Business strategy, Communications, Marketing, Social Media, Storytelling, Uncategorized

  Shaken, not stirred. I’m not talking about James Bond’s drink preference, but the state of the advertising world.  A “seismic shift in marketing” was how Simon Kelly, COO of agency Story Worldwide and host of last week’s Post-Advertising Summit in NYC explained the state of affairs. An eclectic group of advertising creatives and marketers gathered to discuss the impact for the future where traditional advertising tactics are dead or dying. The good news: like a creative menu at a martini bar, there’s many new-fangled ways to acceptably serve up marketing with impact. Here are five takeaways from the Summit to help you consider how.  Read More

• Who else wants to feel good about business again?

  Posted April 9th, 2012 in Blog, Branding, Business strategy, Change, Communications, Leadership, Marketing, Storytelling, Uncategorized

  If  “big business” were a problem celeb, it would make Charlie Sheen seem positively angelic. What’s needed is a big red pen to edit, re-write and reframe a new brand story.  An overhaul and reinvention of the likes that requires a top-notch brand and PR crisis management team, maybe even calling in the legendary nerves-of-steel celeb handler Cindi Berger for the fix. And we need it fast because business, notably corporate America with all it has to offer in resources, has all the potential to solve society’s biggest problems.  Read More